What I can offer…

  • Consulting

    Hire me on a consultancy basis to discuss upcoming launches, digital trends, press/influencer/consumer activations, brand perception and navigating social media spaces like TikTok. Brands I have worked with in the past include The Body Shop, CeraVe, Dior, Superdrug and Estée Lauder Companies.

  • laura capon beauty journalist

    Panel hosting

    As an experienced journalist, I love engaging an audience. Whether it’s a manifestation talk with Batiste and Roxie Nafousi, a Q&A with Sculpted by Aimee founder Aimee Connolly for the CEW or a skin confidence talk with Olay and Chicken Shop Date’s Amelia Dimoldenberg. Oh, and did I mention I hosted Mario Dedivanovic’s brand launch at the first ever Sephora UK event.

    Alternatively, I could be your guest (there really is no getting away from me). Previous panels include Urban Decay x Cyber Smile and MAC.

  • laura capon beauty editor

    Social advertising

    Wth a combined social following of over 94,000 across TikTok and Instagram, I have an engaged, loyal audience and I think it’s fair to say we have a mutual respect for one another. You can see some of the brands I have worked with previously above. However, I will only ever promote a product I genuinely love and use, so apologies in advance if I politely decline.

  • laura capon beauty editor

    Copywriting

    I don’t just write for editorial. If you need words for your brand, I could definitely help. I had the honour of working with Spectrum to create their tone of voice for their luxury brand: Sculpt. Re-launching your website? I worked with Nip & Fab to re-write everything from product descriptions to blog posts. No job is too small, so whether it’s just a press release you need, please do reach out.

  • laura capon beauty editor

    Broadcasting

    That’s me, just chilling with my BFFs Dermot and Alison on This Morning. I’ve hosted the beauty segment on the show several times and have even completed the holy trifecta of Holly and Phil, Eamonn and Ruth and Alison and Dermot. As well as TV presenting, I have discussed everything from Emmanuel Macron’s hairy chest to Chrissy Teigen’s eyebrow transplants on BBC Radio.

  • laura capon beauty editor

    Writing projects

    Yes, I love beauty, but I also love writing. Whether that’s an opinion piece on why Strictly Come Dancing is the most inclusive show on TV for Glamour or why our comments on Charles and Camilla reflect our own internalised misogyny for Cosmopolitan. If you have a project you’d like to collaborate with me on, please reach out